Small Business – Big Plans

How to use digital marketing to help your South African business thrive

Catherine Black, Belinda Mountain

ISBN:

9780795710704

Epub ISBN:

9780795710711

Publisher:

Kwela

Date Released:

May 2023

Price (incl. VAT):

R 370.00

Format:

Soft cover, 264pp

About this book:

Tailored specifically to the digital world in the 2020s, this easy-to-read practical guide is packed with expert insights along with plenty of real world examples. 

Weaving core digital marketing principles into a specifically South African context, you’ll learn:
•How to craft a digital sales strategy
•How to create a website
•The basics of search engine optimisation
•How to write emotive web copy that inspires action
•How to navigate the world of influencers and social media

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